Building a habit-forming product is an iterative process and requires user-behavior analysis and continuous experimentation.

It is a process inspired by the “build, measure, learn” methodology championed by the lean start-up movement. Habit testing offers insights and actionable data to inform the design of habit forming products.

The are three steps: Identify, codify and modify.

Identify Who are the product’s habitual users? Define what it means to be a devoted user and how often should one use your product.

Codify Your are looking for a Habit Path. A series or similar actions shared by your more loyal users.

Modify Tracking users by cohort and comparing their activity with that of habitual users should guide how products evolve and improve.