You may asking. “When it is wrong to manipulate users?”

The author set four categories where you work can fits into: facilitator, peddler, entertainer and dealer.

Facilitators use their own product and believe it can improve people’s lives. They truly understand the needs of their users and design a solution for that.

Peddlers don’t use their own product but believe it can improve people’s lives. So they are building a solution for people that they don’t understand firsthand.

Entertainers use their product but do not believe it can improve people’s lives. Can be successful products but often lack staying power.

Dealers neither use their product nor believe it can improve people’s lives. They have the lowest chance of finding long-term success and often find themselves in morally precarious positions.

But what happens when an addiction takes place in the mid or long term? What happens with all the hours that people spend in front of a screen? What happens with all the personalized marketing? What happens when technology grows so fast while ethical or psychological concerns progress at a slower pace?

While technology is very useful in our lives, we still need to understand how to design and use it in a healthy way.