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Setting up Google Analytics Account

• Go to Google Analytics home page
• Sign in with your google account (otherwise Sign Up)

• Click on the Admin icon on the left pane
  

• Create an account for the website by providing the details for the property to measure, which in this case is my personal website

  step 1

  

step 2

step 3

Getting the Tracking ID for the property to Measure

• Tracking ID is the identifier that will be given in the gatsby config of my personal website under the gatsby google analytics plugin
• Following will help you find the same
• Take a note of the Tracking ID

Adding the gatsby plugin

• Need to install the plugin gatsby-plugin-google-analytics (Ref: https://www.gatsbyjs.com/plugins/gatsby-plugin-google-analytics/)
• Run the command in your local dev environemtn npm install gatsby-plugin-google-analytics
• Add the following block to gatsby-config.js

        {
            resolve: `gatsby-plugin-google-analytics`,
            options: {
                trackingId: process.env.GATSBY_GOOGLE_ANALYTICS_TRACKING_ID || "none"
            }
        }

• GATSBY_GOOGLE_ANALYTICS_TRACKING_ID is an enviornment variable that needs to be added to the deployment environment, to not expose the Tracking ID to public

Setting Env Variable in AWS Amplify

Deployment environment

• My personal website has been setup to be hosted and deployed via AAWS Amplify
  • Has the advantage of automatic provisioning of the AWS resources
  • CI/CD built in
  • Automatic Depoloyment when code is merged to master branch on a connected github repository

Amplify Console - Environment Variables

• Login in to Amplify Console: https://console.aws.amazon.com/console/home with AWS credentials
• Select the app (website deployment) and under App Settings check for Environment Variables
• Click on Manage Variables
• Click on Add Variable. Add GATSBY_GOOGLE_ANALYTICS_TRACKING_ID as the Variable and under Value paste the Tracking ID copied from Google Analytics
• Once Saved, environment variables list should show the value

That's it !

Once Setup, Google Analytics will now start tracking the metrics in Real Time (eg: Active Users). Analytics has a lot of potential in tailoring the content to the target audience