User experience (UX) is the experience derived by a customer after they have interacted with digital products and services. Customer experience, on the other hand, is the experience derived by a customer after they interact with a brand. UX writing is the words the customer read on the designed interface when they want to use a product. These words can be used to enhance the overall user experience and, ultimately, the customer experience. The article aims at analyzing the essential UX writing tips that can ultimately lead to the customer experience. Microcopies, which are words developed by the UX writer at the beginning of the design process, should be human-oriented, brief and concise to assist the user in achieving their goal.

The UX writing tips are:

Use Personalization

Microcopy, the text in the UX interface, tends to create positive experiences for the user to interact with the interface. When establishing the UX design, it is essential to understand the customers so as to design the words to their preferences. “Humanizing the website with the right choice of words enables the users to accomplish their goals seamlessly,” says Brian Taylor, Senior UX Writer at Solid Essay and Confident Writers. They use words that guide the user throughout the interface which build trust and encourage action and usability of the product. UX writing should express emotion through the tone of words to engage the user and ultimately augment the customer experience with the brand after the usability of the product. Acquiring primary data from people who have interacted with the interface assists in evaluating the insights of the customers and how they would prefer the UX design to be tailored to meet their needs.

Wireframing

Interface usability is vital in enhancing user experience and thus providing a structured layout of the elements of the interface promotes this end goal. Wireframing is demonstrating this layout to emphasize the functionality of the page and consequently, the product that the brand is promoting. Wireframes are implemented at the inception of the design process, and they resemble the blueprints for architectural design. Designers outline the visual illustrations of the user interface and organize the elements for the target audience. Creating the nucleus of a page prioritizes essential elements while considering the needs of the customers. Wireframes also allow the designers to arrange information in a consistent way where they are able to analyze the flow of this information in different devices as well as customer behavior through feedback.

Use simple, short and concise words

When writing microcopies, it is critical to ensure that the users understand the language. “Ensure that complicated sentences and difficult vocabularies are eliminated to avoid user confusion,” recommends Jessica Winston, Head of Content Marketing at Writing Formats. Users who visit the website to read through the interface are mainly scanners and do not read through the entire page. Depending on the information that the brand wants to deliver to the customer, the design process should include brief and concise statements that connect with the user and are simple to comprehend. However, writing like a human is also necessary where jargon is avoided. Use plain words that promote credibility and usability of the product to ensure that the user experience and brand equity are augmented to enhance the customer experience.

Integrate images and videos

Using images and videos attracts the attention of users, especially if they are accompanied by great words. A video can be used to explain the features of a product making it a straightforward way to engage with customers. The UX writer is the essential person in the design process as words come first before the layout is built. If these words are accompanied by visual aids, there is a likelihood that users will increase their usability of the product as they engage with the content. It is vital to realize that the attention span of online users is short, and images need to speak to the users directly and clearly. Use humorous and entertaining images which motivate the user to take action as they create the brand’s voice and a sense of predictability.

Working with designers at the initial stages of the interface development assists UX writers in executing an appropriate microcopy that is human-oriented. Texts and images are meant to attract the attention of the user which consequently should improve the customer experience with the brand. The microcopy should have relevant information so as to generate an emotional response from users for it to be deemed effective in brand marketing.