IOWA CITY, IA / iCrowdNewswire / April 2, 2020 / Jeff Nock, Iowa business consultant and CEO and Founder of Prescient Consulting, LLC, discusses the importance of social entrepreneurship (i.e. microfinance/lending, corporate volunteerism, charitable involvement, etc.) in these trying pandemic times. This discussion is more important than ever considering our challenging times.

Jeff Nock, Iowa based consultant has enjoyed successfully helping businesses of all sizes for over 30 years. Whether a leader in an established business or a new startup seeking to gain a foothold in the marketplace, Jeff Nock of Iowa City, Iowa provides custom-tailored solutions designed to have a meaningful impact on your business.

Traditionally, social entrepreneurship, according to the Jeff Nock, Iowa based business consultant, entails efforts by businesses to impact social, cultural and environmental issues in their community, state, country or globally. These efforts can include volunteering of employee time for efforts such as helping build a house for Habitat for Humanity, donation of funds through employee payroll to organizations like United Way, or creating an ongoing business model like Toms Shoes where for each pair of shoes they sell they donate a pair of shoes to people in need in Africa.

Today’s pandemic times create a whole new level of need and businesses have the opportunity to not only help people have better lives but can actually help save peoples’ lives. Our frontline healthcare providers are heroes trying to help thousands of people throughout the world. In many cases they are doing so with the personal protective equipment (PPE) they need. Doctors and nurses are supposed to change masks after every procedure or room visit. Yet some in emergency rooms are having to go the entire day with the same face mask.

Companies have multiple ways they can chip in. Direct financial contributions can help while some manufacturing companies have the capability to repurpose their manufacturing processes to make PPE such as face masks, face shields and hand sanitizer.

Jeff Nock Iowa CEO explains why social responsibility is more important than ever

Our world and our nation are facing unprecedented challenges with the Coronavirus/COVID-19.Jeff Nock, Iowa based consultant suggests that it is imperative for businesses to join with healthcare providers and government entities to help stop this virus. Now is not the time to hoard product or profits. Look at the virus as a business challenge and strategically contribute people, financials, products, or any other resources possible to help people in need.

Social entrepreneurship has always sought to help address challenges throughout our world. Social entrepreneurship today takes on a whole new meaning. After all, it is the right thing to do and the faster this virus can be eradicated, the faster we can all go back to our business as normal.

Social entrepreneurship is not a new construct. Businesses have always struck a balance between the activities needed to make money and the efforts they engage in to protect the communities in which they do business. This, Jeff Nock, Iowa based business and executive consultant contends, is the way business now has to be done.