We all recognise how integral video conferencing has become in our daily routines, having spent countless hours using these tools. A less familiar but equally significant development is the video conferencing API. So, what exactly is it? An API, or "Application Programming Interface", is essentially a mechanism that enables one system to communicate with another.

A video conferencing API allows you to embed video conferencing capabilities into your application and manage the platform's features through an API. The platform itself is often referred to as an API, and while this isn't entirely accurate, the term "video conferencing API" has gained widespread usage. Essentially, a video conferencing API is just an API.

This article reviews the leading video conferencing APIs available today. We analyse established industry leaders and emerging contenders, evaluating their features, costs, and ideal use cases. Whether you are a developer, business owner, or decision-maker, this guide will assist you in selecting the best video conferencing API for your needs.

What is a video conferencing API?

Video conferencing APIs efficiently integrate real-time video and audio communication into your application or website. Rather than building complex video streaming protocols from scratch, these APIs provide all the necessary tools. They handle the intricate processes of capturing, encoding, transmitting, and decoding video and audio data, ensuring a smooth, low-latency experience for your users.

Utilising a video conferencing API saves you from the substantial investment required to develop this technology in-house, conserving both time and resources. You benefit from a reliable, secure, and continually evolving infrastructure the API provider maintains, allowing you to concentrate on your application's core strengths.

Many video conferencing APIs come with advanced features and basic video functionality. Screen sharing, virtual whiteboards, recording options, and integrated chat form a comprehensive collaboration suite. This enables you to customise the solution for specific use cases, such as remote healthcare consultations, interactive online classes, international team meetings, or personalised customer support.

The possibilities are extensive with a powerful video conferencing API. You can deliver the engaging, face-to-face interactions that modern users expect. By leveraging an API, you streamline development, speed up your launch, and provide rich, real-time communication experiences that enhance user satisfaction and loyalty.

Things to consider when choosing a video conferencing API

Adding video calls to your website or app opens up exciting possibilities. However, with so many video conferencing APIs available, how do you choose the right one? Here’s a breakdown of key factors to keep in mind:

• Quality matters
  Will your video calls be clear and crisp? Opt for an API that prioritises high-definition video and audio. This is essential for professional use cases, such as online job interviews or remote doctor consultations. Ensure the API offers low latency (minimal delay), as this significantly impacts the natural flow of conversation.

• Features to fit your needs
  Basic video calls are just the beginning! Consider additional features that could enhance your use case. Screen sharing, virtual whiteboards, file transfers, and text chat can transform simple video calls into powerful collaboration sessions.

• Ease of use
  A complex API can be challenging for your developers. Select an API that is easy to embed and use. This will save development time and ensure users can join calls effortlessly.

• Scalability
  Will the API grow with your needs? If you plan to host large-scale meetings or anticipate a user surge, ensure the API can handle increased traffic without compromising quality.

• Security and privacy
  How robust are the API’s security measures? Strong encryption and data protection protocols are crucial when dealing with sensitive data, such as in healthcare or finance.

• Cost-effectiveness
  Video APIs typically offer flexible pricing models. Consider factors like minutes used per month, the number of participants, and required features before selecting a plan that suits both your budget and needs.

Choosing wisely means building a seamless video conferencing experience that enhances your app or website. With some research and planning, you'll find the perfect video chat API for your project.

Key features to look for in a video conferencing API

Are you looking to facilitate clear and secure virtual meetings? Choosing the right video conferencing API is essential. Here’s what to consider:

High-quality audio and video

Avoid grainy visuals and choppy audio. Select an API that supports HD video resolution for sharp images and includes noise cancellation to minimise distracting background sounds. This ensures a professional and focused meeting environment.

Screen sharing

Effective collaboration often requires everyone to view the same content simultaneously. Ensure the API offers simple and reliable screen sharing for presentations, live demonstrations, or real-time document collaboration.

Recording

The ability to record meetings is crucial. Recorded sessions can be used to train new staff, revisit important decisions, or share with those unable to attend live.

Security

When evaluating an API, prioritise data security and privacy. Look for features like encrypted data transmission, robust authentication, and compliance with data privacy regulations such as GDPR. These measures protect your meetings and safeguard your organisation and users.

Scalability

If you anticipate large meetings, the API must handle increased demand without sacrificing performance. Choose proven solutions that maintain call quality even with numerous participants.

Customisation

A customisable API allows you to control the look, feel, and features of your video conferencing experience. This enables seamless integration into your existing application or website, creating a cohesive user experience.

Virtual backgrounds

Let users replace or blur their backgrounds for added privacy, professionalism, or a touch of fun. This feature is particularly useful for those working in less-than-ideal environments.

Live chat

Enable text-based communication alongside the video stream for quick questions, side discussions, or sharing links without interrupting the main conversation.

Whiteboarding

Offer a virtual whiteboard for participants to collaborate visually in real time. This encourages brainstorming, problem-solving, and the free flow of ideas.

Remember, prioritise the features most important to your video conferencing needs. Selecting a dependable API with strong security will ensure smooth and secure virtual meetings for all participants.

10 Best Video Conferencing APIs in 2024

The video conferencing market is thriving in 2024, offering businesses a wide range of options. Selecting the right provider can be challenging. To help you make an informed decision, let's delve into some top solutions, examining their features, potential drawbacks, and pricing models.

1. Digital Samba

Digital Samba revolutionises online business communication and collaboration beyond mere video conferencing. Their APIs facilitate seamless, high-definition video and audio calls, effortless screen sharing for presentations or demonstrations, and reliable recording options for training or compliance purposes.

Imagine video calls so sharp and lag-free that it feels like everyone's in the same room, even if they're continents apart—that's the power of Digital Samba's API! You can easily embed fluid video conferencing into your websites and apps. Additionally, Digital Samba offers a video call SDK for further customisation and flexibility.

Digital Samba goes above and beyond the basics by prioritising security and scalability. User data is fiercely protected, and their solutions are designed to handle traffic surges, ensuring no downtime during crucial meetings. With built-in data privacy compliance (like GDPR), you can confidently integrate their privacy-focused API into various services, including healthcare, finance, and other sensitive industries.

Digital Samba features:

• Embeddable conferencing
• Screen sharing
• Virtual whiteboard
• Recording capabilities
• Customisation options
• End-to-end encryption
• Robust SDKs

Digital Samba pricing:

• The free tier (10,000 minutes/month limit) is ideal for testing and smaller projects. Explore Digital Samba's API and see how it meets your needs. Once you exceed the minute limit, upgrade to a paid plan.
• Paid plans (from €99/month to custom pricing): Unlock higher minute limits and advanced features as your video conferencing needs grow. Paid plans offer flexibility and scalability. For high-volume enterprise needs, contact the sales team for custom pricing.

2. Agora.io

Agora.io goes beyond just enabling video calls; it helps you create online experiences that feel truly connected. Imagine a video so clear it feels like you're in the same room, voice calls without glitches, and easy recording to capture important moments. With features like messaging and live streaming, Agora.io's smart technology ensures strong connections, no matter where your users are globally.

Agora.io key features:

• Real-time video and audio
• Screen sharing
• Whiteboarding
• Recording
• Robust SDKs for high customisation
• Global low-latency network

Agora.io limitations:

• Can be complex for simple use cases.
• Pricing can become expensive at very high volumes.
• Occasional reports of audio/video quality inconsistencies.

Agora.io pricing:

• Free Plan: Up to 10,000 minutes per month.
• Paid Plans: Tiered pricing based on usage:
• Video HD: $3.99 per 1,000 minutes.
• Video Full HD: $8.99 per 1,000 minutes. Note: Pricing complexity increases with additional features and higher usage volumes.

3. CometChat

CometChat prioritises a smooth development experience with extensive documentation, easy-to-follow demos, and intuitive code samples. Their APIs provide everything needed for text, voice, and video chat, ensuring beautiful and functional video conferencing experiences across devices. It's the ultimate tool for creating a chat experience that looks as good as it performs.

Key CometChat features:

• Video and audio calling
• Text chat
• File sharing
• Whiteboarding
• User presence
• Pre-built UI components

CometChat limitations:

• Some users report issues with call quality in low-bandwidth scenarios.

CometChat pricing:

• Free plan: basic features.
• Usage-based pricing:
• Text chat: $0.001/user minute.
• Voice calling/conferencing: $0.003/user minute.
• Video calling/conferencing: $0.006/minute.

4. MirrorFly

With MirrorFly, you're not just purchasing technology; you're shaping your communication experience. Their SaaS and SaaP solutions completely control every aspect of your video calls. Expect bank-grade security to protect sensitive conversations and unparalleled customisation, with full ownership of your SDKs and source code—a game-changer for enterprises and developers seeking long-term control.

MirrorFly features:

• Highly customisable video, voice, and chat solutions
• In-app messaging
• Push notifications
• Moderation tools
• Analytics
• Source code ownership

MirrorFly limitations:

• Requires more development effort than some prebuilt solutions.
• Can be more expensive for smaller projects.
• Support response times can sometimes be slow.

MirrorFly pricing:

• Usage-based pricing:
• Essentials (5k Monthly Active Users): $0.08/user/month.
• Premium (5k Monthly Active Users): $0.2/user/month.
• For enterprise clients, contact sales for tailored pricing.

5. Daily.co

Daily.co provides flexibility to build the video conferencing experience you envision. Use their pre-built UI components for a quick launch or dive into granular customisation for a bespoke interface. Expect stunning 1080p video, flexible recording options (including automatic transcriptions), and scalability to handle any audience size your business can manage.

Daily.co features:

• Easy integration into websites and apps
• Recording
• Screen sharing
• Developer-friendly API
• Strong support for live-streaming

Daily.co limitations:

• Limited features for complex moderation.
• Can be less cost-effective for high-volume use.
• Some UI components feel basic compared to others.

Daily.co pricing:

• Free Plan: Limited use.
• Paid Plans: Scales are based on the minutes streamed and features, starting at $0.0015 per participant per minute. For complex implementations, contact them for a detailed breakdown.

6. VideoSDK.live

VideoSDK.live offers developers a comprehensive suite of tools to embed real-time audio and video communication experiences within websites and applications. It provides high customisation, excellent performance with low latency, and features designed to enhance interactivity within video sessions. VideoSDK.live prioritises developer experience with straightforward APIs and SDKs.

Features highlight:

• Flexible customisation
• Low-latency video conferencing
• Interactive live-streaming
• Robust analytics
• Developer-focused APIs and SDKs

Limitations:

• Effective utilisation might require a certain level of technical expertise.
• Occasional reports of inconsistencies with certain browsers.

Pricing:

• Free Tier: Generous free usage limits for development and experimentation.
• Conferencing (audio/video calls): Starts at $0.003 per participant per minute for video calls and $0.0006 per participant per minute for audio-only calls.

7. Sinch

Sinch is a trusted choice for industries like healthcare and retail, where reliable, customisable video communication is critical. Their Live Video Call API allows developers to effortlessly add instant messaging capabilities to iOS, Android, and web applications. This facilitates crystal-clear doctor-patient consultations, virtual shopping experiences with personalised support, and more. Sinch's focus on customisation empowers you to tailor the experience perfectly to your brand's and industry's needs.

Sinch features overview:

• Voice and video calling
• SMS and verification solutions
• User-to-user chat
• Push notifications
• Strong emphasis on reliability

Sinch Limitations:

• Less emphasis on pure video customisation compared to dedicated video providers.
• It can be overkill for projects needing only basic video chat.
• UI toolkits may feel dated compared to some.

Pricing:

• Free Trial: Available.
• Contact sales for a price quote.

8. Enablex

Enablex offers a budget-friendly yet powerful solution for developers seeking a HIPAA-compliant video conferencing API. They provide top-notch SDKs for seamless one-on-one and group video calls. Enablex also stands out with live streaming features that let you push content directly to social media, which is ideal for webinars, training sessions, or product demos.

Enablex features:

• Low-latency video conferencing
• Whiteboarding and collaboration tools
• Recording
• Moderation features
• Breakout rooms

Enablex limitations:

• Fewer pre-built UI components compared to alternatives.
• Can be less intuitive for non-technical users.
• Documentation isn't as extensive as some competitors.

Pricing:

• Usage-Based Model: $0.004 per participant per minute (for a 50 participant session).
• For detailed plans and specific pricing, contact sales.

9. Apphitect

Apphitect provides robust video conferencing for businesses of all sizes, built on WebRTC to ensure smooth communication across mobile, desktop, and web browsers. Apphitect's adaptability allows their solutions to match your company's workflow and branding, creating a seamless and intuitive experience.

Apphitect features:

• Video and voice calling
• Messaging solutions
• Screen sharing and collaboration features
• Secure and reliable infrastructure

Limitations:

• Call quality may not be stable due to potential lags.
• Limited advanced analytics and reporting tools.

Pricing:

• Contact the sales team for custom pricing.

10. Vonage Video Chat API

Building upon the well-respected TokBox OpenTok, Vonage's Video Chat API offers reliable video experiences for your applications. Expect high-quality, WebRTC-powered video streaming that's visually impressive and secure with AES encryption. It’s the evolution of proven technology, ready to meet modern communication needs.

Features of Vonage Video Chat API:

• Robust and customisable video solutions
• Archiving (recording)
• Session monitoring tools
• Cross-platform support
• Strong developer community

Vonage Video Chat API limitations:

• Can be complex for simpler implementations.
• Support quality has been inconsistent in reviews.
• Call quality may not be consistent in some cases.

Pricing:

• $0.00395 per participant per minute.

The video conferencing landscape is vast and ever-evolving. The providers we've explored offer a diverse range of features, from basic functionality to advanced customisation and enterprise-level security. When choosing your provider, consider the features you need and your budget to make the best decision.

Conclusion

When selecting a video conferencing API, consider the features that are most important to you. Are high-quality video and sound crucial? Do you need screen-sharing or call-recording capabilities? How essential are security and privacy? Should the API support large groups, and can it be customised to fit your specific project?

Additionally, assess any usage limits and the cost of the API. Does it fit within your budget? Many APIs offer free trials or plans, allowing you to test them before committing. This is an excellent way to determine which one best suits your needs.

Digital Samba is a standout option for those seeking the freedom to create exceptional video experiences. Our robust API supports everything from simple team chats to large-scale online conferences. We prioritise security and are equipped to handle projects of any size.

Ready to explore Digital Samba's capabilities? Sign up now and receive 10,000 free credits to enhance your video experiences.