SEO is an important aspect of marketing any business online but it is often misunderstood. This article will go over why you need to do SEO and how to optimize your website to rank higher on search engines.

What is SEO?

• SEO stands for Search Engine Optimization
• It is the process of taking your website or piece of content to rank higher on search engines
• The better visibility your pages have in search results, the more likely you are to gather attention and attract prospective and existing customers to your business.

How does SEO works?

• Search Engines like Google, uses bots to crawl websites and pages, and collects information and put them in index.
• It is just like library where librarian helps to find out your required book from a huge library.

Is SEO important for marketing?

• Yes, it is a fundamental part of digital marketing, because there are billions of searches conducted every year.
• Therefore, we can say that search can be often the primary source of digital marketing.
• In total, SEO is the foundation of a holistic marketing ecosystem.

Some good tips to optimize SEO

• Be more descriptive, use perfect and accurate title for your website or pages.
• Express precise about your product to have better search results
• Keep your site up-to-date.
• Use text - Please use more text in pages. Avoid keeping all the information in images, videos and animations. As the search engines don't easily understand this formats as easily as text

How Google finds your page

• Google discovers your page with the help of automated bots called crawlers.
• They look for new page or check for updated pages.
• Google visits the page that it has learned from crawling and tires to analyse the each page.
• Google analyses videos, images, attached files in the page.
• This information is stored in the Google Index. This process is known as Indexing
• When a user searches on Google, Google tries to serve the highest quality results to the user.

Conclusion

This article should give you a basic overview of what SEO is. It should also give you some actionable steps to take to start optimizing your site for search engines. If you have any comments or questions, please leave them below in the comment section

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