Email marketing can do more than help you find and engage with new customers. It can also improve your search engine rankings.

For digital marketers, this means primarily one thing: directing recipients to a website, either for more information, to make a purchase, or to perform some other action.

1. Target With Accuracy

Bounce rate – it’s a dirty word in online marketing.

2. Understand User Intent

There are three main types of user intent and email marketing can be used for all of them:

Navigational – in which a user is trying to get to a certain site, in which case, congratulations, job done.

Informational – where a user is looking for information.

Transactional – when a user is prepared to buy or take another online action.

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3. Use Newsletters With Exclusive Content

Once you know what your target audience is looking for, you can create content to address it.

4. Integrate Email And Social Media

On their own, both email and social media marketing are useful tools. But when combined, the effectiveness of both grow exponentially.

5. Personalize Your Email Content

As a marketer, you probably already know: that personalized emails have better open rates and click-throughs – and that’s just when they use the recipient’s name.

6. Conduct A/B Testing With SEO Keywords

We touched on this briefly in number two, but it bears repeating; your email campaigns should be using A/B testing, just like your landing pages and other content.

7. Ask For Reviews

After all, 98% of consumers read reviews. People tend to trust online reviews as much as personal recommendations.

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