Search engine optimization (SEO) is crucial for websites visibility. As the digital landscape grows, your website needs to be optimized to improve its ranking on search engine results pages (SERPs). Thankfully, there are various SEO tools available of which many are free and can assist with this optimization process. These tools can help you understand your site's current SEO status, find areas of improvement, and monitor your progress over time.

Here are some of the best free SEO tools in 2023

1. Detailed SEO Extension (Chrome Extension)

As a Chrome extension, the Detailed SEO Extension offers a quick and easy way to monitor the SEO of any webpage. It provides detailed on-page SEO analysis, revealing crucial elements such as meta tags, header tags, link data, and even page speed details. The extension also offers insights into social sharing information, giving a complete SEO snapshot of a webpage with just a few clicks.

2. Web Developer (Chrome Extension)

The Web Developer Chrome extension is a comprehensive tool that's incredibly useful for anyone engaged in web development and SEO. It offers a wide range of features, from disabling JavaScript and CSS styles to checking alt attributes of images and examining meta tag information. Although it's not strictly an SEO tool, its wide-ranging capabilities make it a handy addition to any SEO professional's toolkit, offering detailed insight into a website's underlying structure and code.

3. Ubersuggest

Ubersuggest is a free tool developed by Neil Patel that offers a wealth of features for SEO and keyword research. It provides information on keyword volume, competition, seasonal trends, and suggests a variety of long-tail keywords related to your original search term. This tool also gives you a peek into your competitors' SEO strategies by displaying the top-ranking pages for a particular keyword, helping you plan and refine your own SEO strategy.

4. AnswerThePublic

AnswerThePublic is a unique SEO tool that taps into Google's auto-suggest data to provide a wealth of questions people are asking about a particular keyword. It presents these questions in an easy-to-understand visualization, categorized into 'what', 'why', 'how', 'where', and 'who'. This can be particularly useful for identifying long-tail keyword opportunities and generating content ideas that meet the needs of your target audience.

5. Google PageSpeed Insights

Page speed is a crucial factor in both SEO and user experience. Google PageSpeed Insights is a free tool that analyzes the speed of your website on both desktop and mobile devices, and suggests ways to improve it. This tool provides a score for your page's speed and optimization level, along with specific recommendations to improve your website's performance.

6. Google Keyword Planner

Google Keyword Planner is a free Google Ads tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns or expanding existing ones. You can use it to search for keywords and see how a list of keywords might perform. It also lets you choose competitive bids and budgets to use with your campaigns. This tool can help you make decisions about keyword selection and understand how often certain keywords are searched and how their search volume changes over time.

Bonus. FAQ rich data generator

Rich data, also known as structured data, plays a vital role in enhancing your website's visibility on the SERPs. It provides search engines with additional information about your content, helping them to better understand it. One popular type of rich data is the FAQ schema, which can improve your SEO by displaying frequently asked questions directly in search results. That's where tools like your FAQ Rich Data Generator come into play.

The FAQ Rich Data Generator aids in the creation of structured FAQ data in a format that search engines can easily understand - typically JSON-LD and Microdata. This tool enables you to input your FAQ and their answers, and then converts it into the appropriate structured data format.

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