Hello, colleagues! I've decided to share my 10 years of marketing experience gained through financial, medical, and beauty projects. This article is filled with my observations and lessons learned during my career journey, which every aspiring leader must go through, and for the experienced ones, it serves as a reminder of important aspects easily forgotten over time.

What awaits you:

1. Your arrival at the company: where to start in a new place

2. Working in the company: steps to achieve results in the first months

3. Teamwork: key aspects of productive relationships

4. Hiring and firing: making the right decision in stressful situations

5. Issues and relationships: a spoon of tar in corporate culture

1. First steps in a new company:
• Obtaining access and reports - the technical part of regular tasks.

• Study the handover from the former manager.

• Learn about the goals, strategy, short-term and long-term tasks of departments, as well as the goals and basic development tasks for your department. This is necessary to understand the overall dynamics and the opportunity to contribute your opinion to the company's strategy or tactics.

• Examine the structure of your department and the hierarchy in the company.

• Schedule a meeting with the department, introduce yourself, get to know your team, understand how communication, task assignment, reporting presentations, and the responsibilities of all employees are organized. I usually create a scheme in Google Sheets or a notebook.

2. Working in the company:
• Step 1. Conduct market and competitor analysis.

• Step 2. Conduct an analysis of the company, ROMI by channels, segments, LTV, partners.

• Step 3. Develop a work plan aligned with the company's goals.

In one of the cases, which I will publish later, impressive results were achieved, including a 30% reduction in expenses ($24,500) without losing customers. Later, by adjusting budget priorities, we increased the number of loans issued across all channels by at least 33%. Only in SEA, the growth was 48%.

• Breaking the ceiling.

Mastering new technologies, services, and creating new connections. For example, using a contact determination service and IVR led to attracting 100 new customers per month within two months.

• Broadening horizons.

Expand your horizons by studying the basics of micro- and macroeconomics, analyzing economic, political, technological, and socio-cultural factors and their impact on the industry. This experience will help make more informed decisions in critical situations.

3. Teamwork:
• Employee Development:

Encourage ongoing training and skill acquisition. A yearly lapse in employee training is viewed negatively.

• Motivation Boost:

Identify and address reasons for decreased efficiency; consider factors like development opportunities, new tasks, promotions, or breaks.

• Fostering Team Atmosphere:

Strengthen relationships through events, training, and open discussions. Regular informal interactions, such as Friday chats, contribute to a positive atmosphere.

• Handling Conflicts:

Publicly praise deserving actions; address criticisms privately. Act as a mentor, focusing on development and offering support, advice, and resources.

• Building Trust:

Avoid excessive interference in specialists' work. Trust employees, providing them freedom to act, leading to time efficiency and improved productivity.

4. Hiring and Firing:
• Enhancing Efficiency:

Departmental efficiency relies on employee qualifications and a positive work atmosphere.

• Problem Source Identification:

Locate issues affecting efficiency and offer choices for improvement, such as training or a change in attitude, before considering dismissal.

• Effective Dialogue:

Communicate expectations calmly, set evaluation time frames, and determine future steps for collaboration.

• Parting Ways:

Describe three dismissal options: employee dismissal (company benefits), voluntary resignation (mutual benefit), termination by mutual agreement (beneficial for the employee).

• Hiring Process:

Establish HR tasks with clear goals, tasks, and requirements. Lack of effort in the resume and portfolio may indicate a lack of commitment to the job.

5. Problems and Relationships:
• Clan Formation:

Be cautious of departmental and directorial clans. Address instigators to dismantle subordinate clans. No reliable levers exist against directorial clans.

• Nepotism:

Related to clans, it involves appointing incompetent acquaintances or family members to leadership positions.

• Overcoming Fears:

Defend your viewpoint based on arguments. If uncomfortable, consider leaving to avoid wasting time and health, especially in non-resume-driven companies.

• Skills vs. Management:

Not every good employee makes a good manager and vice versa. Becoming a manager requires unique skills and responsibilities.

• Friendship in the Workplace:

Encourage partnership in the boss-subordinate relationship for better mental well-being and team collaboration. Be cautious about creating "corporate families" outside this dynamic.

Thank you for your attention and interest in my experience. I hope you found something inspiring and useful for your journey in the business world.

I wish everyone a Merry Christmas and a Happy New Year!

P.S. Write about the topics you would like to see in my analysis next time.