I am typical "white male after 30" kind of person, who does lots of public speaking, conferences, events, teaching, coaching and alike. I've been in developer relations for 11+ years and it is mostly people like me. Talking sort of to people like me... I think it is not right, and we can do better in this industry.

For the last 2-3 years, I've been part of many "women in tech" initiatives and have been vocal about diversity and inclusion in any event I'd organise or even participate.

Now I have a chance to focus more on bringing more women and minorities to developer relations, empowering speakers and raising a new wave of role models. But there's a question I'd like to open up to this community to discuss. A job ad question.

It has been widely discussed how to craft job ads to look appealing to women and minorities. I think King (I've enjoyed 4 years there) is a true role model in this regard.

But can we go even further on?

Now I am consulting a company where there'd be a place for two junior vue.js programmers who I'd help to leap to a developer relations role. Sounds like a perfect opportunity to attract more diverse people to devrel, a craft that often requires 5-6 years in a specific programming field.

But...can we limit the job ad to women and minorities or am I leaping too far off?

Dev community, would you please share your opinions on gender-specific job ads in tech? From one side, there's nothing gender-specific in the junior programmer/devrel role. From the other side, it is a perfect opportunity to bring more diversity to devrel and help bring up diverse public speakers, role models who'd inspire people like them.