Let’s begin with an explanation of why being on top of Google is important. To be precise, what does this mean? What are the advantages and disadvantages of being here? And who should care about it in any case?

Being on top of google search means that when users make the search query - the site appears before its competitors. Not only in the row of results, but also among them in the first place. The more often you are there, the better. Being on top of Google search has a significant impact on traffic growth for your business. This is due to two reasons:

1) 80% of people do not click beyond page 1 in search engine results

2) When someone goes down to pages 2-3 they do not stay there, so it's a lost cause

When it comes to SEO, there are no secrets or magic formulas that work 100% all the time. There is only a set of rules that helps you determine which actions yield a better result based on research made within a certain period of time. It may not be 100%, but you need to know at least some basics in order to have an idea about why your site doesn't have high rankings yet and what needs to be done to achieve them! Based on our digital marketing services company experience with improving the search engine position of numerous fantasy app development websites, we compiled this list of the most important factors that influence Google rankings:

1. The code of your website and its structure (technical part)

2. The relevance of content on your site - how to make it unique and relevant at the same time (on-page factors)

3. Relevance and popularity of backlinks pointing to your site (off-page factors)

4. Quality of traffic coming from search engines to your website (on-page and off-page factors)

5. The overall authority, popularity, and trustworthiness of a domain name as well as quantity and quality of backlinks you have pointing to it (backlink profile).

6. Compatibility with the type and model of used CMS platform, user-friendliness, and a number of bugs or errors that may be present

7. Terms and conditions mentioned on your website as well as its structure, design, and user-friendliness (UX)

8. The speed of loading pages on your website

9. Internationalization and localization

10. Mobile compatibility - how easy it is to use the site from mobile devices such as smartphones, tablets, etc.

11. Geographical location of visitors who come to your site

12. Advertising activities, the popularity of promoted products/services, ads/banners content quality and CTR (if you advertise via Google AdWords for example), AdWords budget you spend a month, a year, or others… There is no end to this list :)

Proper code structure, high-quality content, and relevance are the basis for achieving good rankings. Sometimes it may be difficult to see how a backlink profile works or which keywords should appear in titles, descriptions, or other elements on your site. But everything becomes much clearer when you look at them from the perspective of a visitor who comes to your website via SERPs (Search Engine Results Page).

Google is making decisions based on what users want and how they behave online, not within search engines or among Internet users alone, but also beyond it. This means that Google sometimes even provides links between pages of different websites only because they share similar interests and topics mentioned in their content!