Email changes from Google Gmail Effective from February 1st, 2024

1. Enhanced Authentication Protocols:

• Gmail mandates bulk senders to authenticate emails.
• Implementing Industry Best Practices:
  • SPF (Sender Policy Framework)
  • DKIM (DomainKeys Identified Mail)
  • DMARC (Domain-based Message Authentication, Reporting, and Conformance)
• Authentication guide for developers: Read More

2. Streamlined Unsubscription Processes:

• Large senders (5,000+ emails/day) ensure easy one-click unsubscription.
• Example: Customers can now effortlessly unsubscribe.

💡 Pro Tip: Integrate a one-click 'Unsubscribe' button in under 5 minutes via SuprSend. Try out 10000 notifications/ month for free.

3. Maintaining a Low Spam Rate:

• Gmail enforces a spam rate threshold (below 0.1%), and not cross 0.3% ever.
• Monitor your spam rate with Google Postmaster: Guide.

Suggestions

1. Separating Domains Challenge:

• Issue: Using the same domain for various use-cases.
• Solution: Consider separating vendors and domains for distinct purposes.

While our consistent advice has been to use separate vendors and domains for different use-cases, we acknowledge that making sudden changes to your current notification setup may be impractical. To assist businesses facing this challenge, we've developed a unified notification infrastructure where you can categorize your system, product, and marketing emails separately, each with its own vendor setup.

Even if your business currently uses the same email provider for all purposes, you can still set up your email notification system on our platform using your existing vendor API details for these distinct notification categories. So it would keep your pipelines separate even while sticking to the same email vendor as before. A sample reference is attached below.

2. Adapting to the Changes:

• Best Practices:
  • Adopt SPF and DKIM for compliance.
  • Ensure user-friendly unsubscription options.
  • Regularly monitor and adapt your email campaigns.

3. Collaborative Industry Efforts:

• Industry leaders, including Yahoo, recognize the need for secure email practices.
• Collaborate with your email service provider for new standards.

That's it for today.