A URL shortener is a web service that takes a long URL (Uniform Resource Locator) and converts it into a shorter, more manageable version. This shorter version is easier to share, especially on platforms with character limitations, like Twitter, where long URLs may exceed the allowed character count.

For example, a long URL like:
https://elvanco.com/blog/how-to-host-a-cakephp-project

Could be shortened to something like:
https://bit.ly/3Dsvmsq

The user can then share the shortened URL, and when someone clicks on it, they are redirected to the original long URL.

Top 5 Best URL Shortener services

Bitly (https://bitly.com/)

• Shortening URLs: Bitly allows users to convert long, cumbersome URLs into shorter and more manageable links. Shortened links are especially useful for sharing on social media, where character limits are often a concern.

• Customizable short links: Bitly offers the ability to customize shortened links to make them more meaningful or brand-friendly. This feature enables businesses and individuals to create branded short domains that enhance their online presence.

• Link tracking and analytics: Bitly provides users with detailed statistics and analytics on their shortened links. Users can track the number of clicks, geographical distribution of visitors, referral sources, and more. This data helps users measure the success of their campaigns and understand their audience better.

• Link management: Bitly offers link management tools that allow users to organize, categorize, and edit their shortened links. This feature is beneficial for those who frequently share links and need a systematic approach to manage them.

• QR code generation: Bitly provides a QR code generator that enables users to create scannable QR codes for their shortened URLs. QR codes are useful for offline marketing and can direct users to the desired web page when scanned.

• Integrations: Bitly integrates with various applications and services, making it easier for users to shorten and share links directly from platforms they frequently use.

• Security features: Bitly employs security measures to protect users from malicious links and potential phishing attempts. This includes automatically scanning and blocking harmful URLs.

TinyURL (https://tinyurl.com)

• Shortening Long URLs: The primary purpose of TinyURL was to convert long, unwieldy URLs into shorter versions. This is particularly useful for sharing links on social media platforms, where character limits are a concern, or in situations where you need to share a URL orally or in print.

• Ease of Use: TinyURL had a straightforward and user-friendly interface. All users had to do was copy and paste the long URL into the provided box, click a button, and instantly get the shortened URL.

• No Account Required: TinyURL did not require users to create an account to use their service. This made it a quick and accessible tool for anyone who needed to shorten a URL without the hassle of signing up or logging in.

• Link Customization: Although not a feature unique to TinyURL, some URL shorteners, including TinyURL, allowed users to customize the short URL to a certain extent. This personalization could make the link more memorable and relevant to the content being shared.

• Tracking and Analytics: Some URL shorteners, including TinyURL, offered basic tracking and analytics features. Users could see the number of clicks their shortened URLs received, giving them insights into the popularity and reach of their shared content.

Owl.ly (https://owl.ly)

• Ease of Use: Owl.ly was known for its simplicity and user-friendly interface. It made the process of shortening long URLs quick and straightforward.

• Integration with Hootsuite: Owl.ly was a product of Hootsuite, a popular social media management platform. It seamlessly integrated with Hootsuite, making it convenient for users who already utilized Hootsuite's services for managing their social media accounts.

• Analytics and Tracking: Owl.ly provided users with basic analytics and click-tracking features. This allowed users to monitor the performance of their shortened URLs and gain insights into their audience's engagement.

TinySRC (https://tinysrc.me)

• Ease of Use: An efficient URL shortener should be user-friendly, allowing you to quickly and easily generate short links without unnecessary complications.

• Link Management: Some URL shorteners offer features like link tracking, click analytics, and link editing, which can be helpful for monitoring link performance and managing your shortened URLs effectively.

• Security: Consider the security measures implemented by the URL shortener service to protect against spam, malicious links, and potential data breaches.

• Speed: A fast redirection process is crucial, as users may get discouraged if the shortened links take too long to redirect them to the intended destination.

Rebrandly (https://www.rebrandly.com)

• Custom branded short links: Rebrandly allows users to create custom short links using their own domain name, which helps build brand recognition and trust among users. Instead of using generic short links, users can create links that reflect their brand or content.

• Link tracking and analytics: Rebrandly provides detailed analytics and tracking for each short link. Users can monitor the performance of their links, track click-through rates, and gather valuable data on user engagement.

• Link management and editing: The platform offers link management features, allowing users to edit the destination URL of their short links without changing the short URL itself. This is useful if the target URL needs to be updated or modified.

• Integration and API: Rebrandly integrates with various platforms, such as social media management tools, marketing automation software, and other web services, making it convenient to use across different applications. Additionally, it offers API access for more advanced users who want to integrate the service with their custom applications.