These are the best landing page practices we’ve learned through the years:

To start with, divide your page into two sections: above the fold and below the fold. In the first one, make sure you earn the customer’s attention. You can use the second one to provide extra information, clear doubts and earn the sale.

When planning the above the fold section of your landing page, keep in mind that less is more. Focus exclusively on showcasing the value you provide and explaining how you’ll create it. This should be achieved briefly with a title, a subtitle, social proof, a CTA and a few visuals.

These five elements are key, dedicate time to perfect them.

• Title: sum up the value you offer in a few words. Think about the title of your landing page as a unique label for your brand. It should explain what you do and highlight what makes your offer outstanding.

• Subtitle: this section allows you to address the user’s main objection. To ace this, you’ll need to get to know your audience and anticipate their concerns about your offer.

• Visuals: show your potential customers your value. Try to avoid stock images, they will hardly highlight the uniqueness of what you offer.

• Social proof: user’s reviews support your value proposition.

• CTA: encourage the user to take action!

If done correctly, the above the fold section of your landing page should clearly state what you are offering and get people’s attention so that they scroll down to get more information.

Below the fold, you’ll need to show the value that you promised. Moreover, this section gives you more room to deal with your customers’ objections and doubts. Make sure you:

• Clear doubts you think they’ll have.

• Describe the main features of your product/service.

• Add social proof.

• Add another CTA.

• Add storytelling: finish your landing page with a personal touch. Briefly describe how you feel about what you are offering and how you are helping people with it.

It’s important that you don’t add anything that drives people away from your page. If a user arrives at your landing page and scrolls down, your job is to keep them there. Don’t add anything that redirects them to other pages.

Follow these easy steps and create a landing page that converts! Remember that a cluttered page will only distract and confuse your visitor. It’s best to have fewer elements, you just have to take the time to make them count.