Case Study: A Mature Web 3D Showroom

Combining Web 3D and Real-Time Audio and Video Technology

• Web 3D refers to the technology of displaying and interacting with three-dimensional graphics on web pages. With Web 3D technology, users can view and manipulate 3D models in their browsers without additional plugins.

• Real-time audio and video technology enables the instant transmission and communication of audio and video data. Its core features include low latency, high-quality audio and video transmission, and real-time interaction capabilities.

We use real-time audio and video to enhance interaction in the 3D web world.

When your avatar approaches another avatar, you automatically enter a conversational mode where you can communicate via voice. You can also choose to turn on your camera and see real-time video in a video circle above the other avatar.

For a clearer view of the other party's video, you can click your own video box at the bottom left of the page to enter focus meeting mode. Additionally, you can enable the screen-sharing feature to watch shared content together.

Advantages of Setting Up a Web 3D Virtual Showroom

Cost Advantages:

• Venue costs: Online exhibitions eliminate the need for renting physical venues, significantly saving on related expenses.
• Setup and arrangement costs: No need for on-site setup and arrangement. Creating virtual booths online through 3D technology greatly reduces labor and material costs.
• Exhibition costs: Reduces travel expenses for exhibitors, such as transportation and accommodation.
• Marketing costs: Targeted marketing through social media and email is cheaper and more effective compared to traditional offline advertising.

Time Advantages:

• Preparation time: Online exhibitions do not require long periods for venue preparation and setup, allowing for a shorter preparation cycle and quick exhibition launch.
• Exhibition efficiency: Provides 24/7 service, allowing visitors to access booths and interact at any time, greatly improving exhibition efficiency.
• Immediate follow-up: After the exhibition ends, companies can immediately collect participant information and feedback, quickly starting follow-up work.

Other Advantages:

• High flexibility: Online exhibitions can adjust booth layouts and change exhibits at any time to meet diverse exhibitor needs.
• Strong interactivity: Offers rich interactive features such as real-time audio and video, screen sharing, and online chat, enhancing participant interaction experience.
• Wide coverage: Not limited by geographical location, online exhibitions can attract a global audience, expanding the reach of the exhibition.
• Eco-friendly: Reduces resource consumption and waste from physical exhibitions, aligning with green environmental concepts.

Successful Case Studies of Immersive Web 3D

At the Tencent Cloud Day event in Singapore in June 2024, Tencent Cloud Media Services attracted attention with a unique 3D virtual showroom. Click to experience.

Through the web virtual world, users can enter the showroom with a single click, where you will experience the collision of technology and creativity, and feel the charm of cutting-edge products and innovative technologies.

Before entering the virtual showroom, you can choose and customize your character. Users can select various character appearance features, including skin color, hairstyle, eyes, clothes, etc.

Each area's entrance has AI NPCs on standby, supported by the latest ChatGPT technology and powered by GPT-4o, providing intelligent and reliable Q&A services. With advanced language models and flexible knowledge base management, this AI assistant can deeply understand your needs and provide professional and accurate responses.

What Else Can You Do with Web 3D Technology?

Immersive Virtual Shopping Experience: Set up virtual shopping guides. AI NPCs can act as virtual guides, providing product introductions, feature demonstrations, and purchase suggestions. Display products in real-use scenarios, such as home appliances in a home environment, to enhance user immersion.

Enhanced Sales and Marketing: Set up interactive sessions such as limited-time promotions and coupon collection in the virtual showroom to increase user engagement. Collect user behavior data in the 3D showroom, analyze their browsing paths, dwell time, and interaction frequency to support precision marketing.

Globalization and Accessibility: Break geographical boundaries. Global users can access the virtual showroom to learn about and purchase products. Provide multi-language interfaces and voice guides for easy access by users from different countries and regions.

How to Create Your Own 3D Showroom?

Before creating your own 3D showroom, you can first experience our successful case study.

If you are interested in creating or experiencing 3D virtual scenes after the experience, Timmerse is an ideal solution. As a forward-looking low-code 3D creation platform, Timmerse helps businesses and individuals customize personalized metaverse virtual spaces. Visit Timmerse to learn more. We look forward to your visit!