I am curious, and yes, I know it is what killed the cat, but...

I want to know the best ways to communicate APIs, new releases, support, enhancements, and bug fixes? Is documentation the right way to go, or do we need more? Do you need a video, a webinar, a meetup, a dev article, medium content, a posting on Reddit, social media?

When companies have useful information and want to share it, I am not talking about a sales pitch but sharing new insights, tips, and tricks. What should the approach be?