I'm British, so maybe I am missing something, but I thought I had an understanding about Black Friday.

1. It's a day.
2. On that day consumers treat retail staff and each other badly.
3. On that day corporations treat retail staff and consumers badly.
4. It's the Friday after Thanks Giving in the USA.

If all of that is true, this advert from OVHcloud is worrying and confusing, because

1. Black Friday for developers seems like I'm going to have a bad time, as a developer.
2. Isn't USA Thanks Giving in October? It's January when I am seeing the ad.