I’m Antonio, CEO & Co-Founder at Litlyx.

Today, I want to share my perspective on the current state of the analytics market.

Let’s start with something bold:

Analytics are boring.

It feels like we’ve hit a wall when it comes to innovation in this space.

Many of the tools we were using five years ago are still the dominant options today, but... with the same UI/UX and hardly any new features. It’s something i didn't expected.

I know some of you might say, "Well, analytics are just data. It’s fine if it’s not exciting.” But here is my take:
Analytics are far from being a "Nice to have".

Metrics matter a lot! They are a "Must to have" in each software.

I’m a firm believer in the phrase, “If you can’t measure it, you can’t improve it.”

That’s why I’ve made it my mission to shake things up.
We’ve launched a new analytics tool in 2024, designed to bring the innovation this field needs. It's open-source too, you can find the repository here.

It’s not about reinventing the wheel... it’s about building a more modern & smarter version of one.

I’d love to hear your thoughts:

• Do you feel analytics tools are boring?
• What’s the #1 thing you wish your analytics platform could do but doesn’t?

Let’s talk!