Maintaining a successful brand is vital for any company. Visual search, artificial intelligence, visual content, dynamic DOOH or visual storytelling are all the new smart way of boosting sales. Visual works. It is loud, noticeable and memorable. Visuals are a great way to engage customers and build brand loyalty that is why nowadays we are witnessing a global war between companies for the best designers, talented filmmakers, and visual storytellers. To grab customer’s attention these days one must jump through many visual hoops. So let’s discover the latest visual marketing innovations that will help you build a powerful brand identity and significantly boost sales.

Thinking sales? Think custom design and invest in visual content. In this day and age, few stock photos and a poorly picked style of the font can easily lead to your company being perceived as a joke. You are mostly marketing to Generation Z and by next year they will become 40% of all of your consumers. These post-Millenials are very tech-savvy, highly impatient and they can easily communicate with just images and emojis, they will judge you on bad quality photos, cheap videos, unauthentic ideas with no message. And having missed once, you probably won’t get a second chance – they are mostly Internet shoppers, so the next brand is always second and a few clicks. They will respond to eye-catching images and with them living on-line all day every day your visual content has to stand out. With Generation Z great photos, talented designers, professional video production equals engaging and sharable visual content and, of course, sales.

Advertise with digital signage. Digital signage is all about the visuals, that is why it is perfect to grab attention and boost sales. Digital signage gives brands countless ways of reaching their consumers, with advance tech capabilities and countless creative opportunities, DS can make any visual marketing campaign unforgettable. Beautiful dynamic digital-out-of-home, the ability to stream UGC, personalization, smart virtual retail assistants, DOOH and mobile technologies and, of course, augmented reality. AR is the KING of visual marketing. Huge brands have already jumped on the wagon and are driving those sales up, people can virtually try on jewelry or glasses from Michael Coors, Timberland’s amazing VR campaign uses window displays to give people the opportunity try on their latest collection without even setting foot into the store, and who can forget the unbelievable bus stop DS AR #LiveforNow Pepsi campaign or the 90-minute custom design Nike sneakers in Soho NY?

FYI: for those who favor visual quality and thus use Apple TV in their digital signage – check out Kitcast DS software at https://kitcast.tv/. Apart from being one of the few on the market offering soft for Apple TV, their visual content is perfection. Beautiful templates, up-to-date backgrounds, current fonts, and colors attest to the company investing heavily in their visual product.

Bet on videos. Recently videos have become an integral part of visual marketing. Videos have a way of capturing attention immediately and getting viewers to take action fast! In fact, 64% of consumers are more likely to buy a product online after watching a related video. We know that video content gets the most attention – research shows that on average Gen Z representative watches 68 videos every day. This means that videos have replaced most of the forms of customer communication and companies are no longer hesitant about marketing with videos, everyone’s on board. Now it is a question of how to make people watch your video content. The rules aren’t written in stone, though, common sense must prevail: keep videos short, pay attention to the optimization specifics for every social media platform, collaborate with influencers, make your videos memorable and authentic. Paring videos with DOOH is the ultimate advertiser's dream. Dynamic visuals on huge digital screens are made for engaging customers and boosting sales.

Generate sharable visual content. This is 101 of connecting with Generation Z. Visuals are highly sharable, we know that posts with images receive an unbelievable 94% more views than content without ( Hubspot report). If you will manage to create a visually enticing sharable content sales will follow. An engaged audience is what fuels likes, shares, and sales from your social media marketing. Great visual storytelling campaigns on Instagram are immensely popular, short emotional and engaging videos, DIY’s and how-to's, behind-the-scenes, fun events, and USG are all a great way to get your visual connect shared, create buzz, generate new leads and ultimately significantly boost sales.