Day 3 of #100daysofcode:

Brand Identity

Today's Topic: Brand Identity
On Day 3, I worked on Brand Identity in my Skillcrush Course. It was meant to lead into web design and comps as well which is why I left as a part of my 100 days. 
The focus was on creating an identity for a local based coffee company.

Main Notes:

Inspiration 

I went scouring the popular places for ideas of the feel of the brand.

Sites I used:

• behance.com
• dribbble.com
• pinterest.com
I knew I wanted a rugged homey feel and ended up going for a rubber stamp look for the overall visual theme.
Bossa Nova designed by Lisa Jacobs - dribbble.comSurfCoffee Roasters / Leaf Coffee Roasters designed by Tugg Studio -  behance.net

Naming

I chose the name, the Good Grind from a short list. I thought it was catchy and liked it. It also wasn't taken so I was not going to get any copyright infringement that would hinder my creative process.

Color Palette

I didn't really go looking for a color palette. I knew I wanted to use a multicolor option with brown, green and beige as the primary colors due to my UVP for the brand.

UVP

The Good Grind is a sustainable, coffee brand. 80% of items used or sold are either reusable or recyclable. We are a no-plastic brand so items such as straws are made with either paper or metal. All coffee bags are made from burlap, paper, cardboard or for a premium - metal.

Customer Avatar

Family-friendly, millennial-first brand. Think the local coffee shop where students feel comfortable enough to study, mom groups stop by during their day to chat and enjoy a cup of coffee and local businesses are often seen partnering and stopping by. Large emphasis on approachability and relationship over scale.

Main Takeaways:

1. Rubber Stamping from scratch is hard.

I don't recommend it personally but I liked my end result.

2. Iconography can be fun.

I created these icons from scratch via Illustrator and just thinking about what I may need and how it may be used was fun.

Icons:
• menu
• food/boulangerie
• tea
• shop
• events
• gift (for gift cards)
• certified b corp
• kids
• gluten free
• vegan
• vegetarian friendly
• envelope (for newsletter)

Beyond the course:

Some of my favorite clean/sustainable businesses that I used to think about how to model my UVP include:

• thebeautycounter.com - grovecollaborative.com

Find Me Elsewhere:

If you're new here to the #kathycodes journey, let me start off by saying Welcome! 🎉

This is my first round of #100daysofcode so I'm starting off as a beginner and I'm learning with Skillcrush - Break into Tech course

I'll be documenting my journey in several ways, if you want tidbits find me on twitter at @kathyjeanjoseph to view my to the day updates of my journey.

Visual? I'm on YouTube and view me in action and a less detailed version of my problems, solutions and takeaways.