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When the Internet started to grow, everything on the web was primitive. Almost every site was private and had only text information. This structure of the internet was called web 1.0. Later in 1999 Darcy DiNucci used a term web 2.0. Web 2.0 is the cardinally new web architecture, which allows users not only to read text, it gives them an opportunity to write as well. Web 2.0 took web 1.0 experience and made it better. The interface became more user friendly. In the usual browsers appeared extensions, sidebars, tool bars and so on. One the of key feature of web 2.0 is social networking. It means that now there so many social web sites like facebook, youtube and tons of others. Next key features is bookmarking. Users can finally make bookmarks in their browsers. There are many other web 2.0 features like tagging, which helps to generalize the information. Web 2.0 uses flash technologies and applications and it change the way the internet looks like now. In web 2.0 user experience changed a lot. The content is dynamic now and it responds to the user input. New web 2.0 is participatory internet. A lot of internet sites have to interact with each other that is why the site format usually the same.
According to Philipp Weckerle (2008) the web 2.0 technologies are represented by Ajax and Javascript frame work (YUI Library, Dojo Toolkit, MooTools, jQuery, Ext JS and Prototype JavaScript Framework). Ajax programing allows user to upload and download new data without full page reload.
According to Andrew McAfee (2006). a 2.0 website has to have those features:
• Search- it is a toolbar, which helps to find information through the site with a help of key words.
• Links – it is a key word, picture or button etc with og press of which you will go to the next site section.
• Authoring – it gives a possibility to create and update content on the web individually or collectively.
• Tags – these are short words created to generalize the content on the web site.
• Extensions – these are software such as adobe flash player, adobe reader, quick time, windows media etc.
• Signals – technologies that notifies users about changes of the content. RSS for example.
Let us have a look at copy.com. There is no doubt that it is 2.0 web site. As we mentioned previously, one of the main key features of the web 2.0 is socialization. This web site has social network links to facebook and twitter to make it more popular among the internet community. It is a cloud service and cloud services themselves are the most popular web 2.0 representatives due to ability to upload, download and share data among every internet user you need. There are social multimedia insert pictures on this site, that also defines copy.com to web 2.0. As the the web 2.0 cloud service it has its own software for windows, windows mobile, mac os, ios, android and linux. The copy.com also uses the tag words such as share, cloud, upload, download. On more important thing to mention is that it has privacy for its users according to web 2.0 standarts.
This site even has its own socialized forum, where users can find important information and FAQ.
Web 3.0 is the next step in the internet evolution. The main key features of the new web 3.0 are the semantic web and personalization. The personalization is used for a long time at amazon.com, ebay.com, lastfm.com. For example, ebay and amazon propose to buy products to the user based to product he or she has already bought before. It is a very nice web 3.0 strategy, which helps people and companies and the same time. The lastfm uses the same personalization method. It proposes music to the user based on what he was listening before. Web sematic is also very important at web 3.0 concept this method forces site to have common format in order to interact with each other and have no misunderstands. For example, when someone uses term bank it should not be missunderstood with the river bank. One more important feature is that web is reachable not only by pcs and laptops. Now mobile phones, TVs, fridges and cars can go online easily. It means that internet became available among other platforms and devices.
How can web 3.0 effect on the copy.com? First of all, it is already effecting on it that is why this site has its own application on hundreds if devices and such platforms like windows, windows mobile, mac os, ios, android, linux. It will good idea for copy.com to use the web 3.0 personalization approach to the users asking them directories to back up which are popular among other users. Such directories like home, directory, documents and so on.
It is difficult to predict other web 3.0 influences on copy.com, because web 3.0 is only developing. Nevertheless, web 3.0 technologies are very perspective as the future web. The web 3.0 will change people’s lives due to its auto personalization and sematic approach. The world economy is moving fast into the internet sphere and soon it will be a piece of cake to buy everything even food online. In addition the fridges will be able to go online and buy automatically the missing products to keep your life easier. Here is the future web, here is web 3.0.