4 Things You Didn’t Know You Could Do with SSJS in Salesforce Marketing Cloud

Attention, Salesforce developers and software engineers! Are you tired of the same old, mundane coding tasks that leave you feeling uninspired? As a SFMC developer at a major credit card company, I’ve gained a wealth of knowledge from my expert team and I’m excited to share some of my favorite use cases. It’s time to spice things up with Server-Side JavaScript (SSJS) in Salesforce Marketing Cloud!

With SSJS, you can take your coding skills to the next level and create dynamic, interactive experiences for your audience. Whether you’re building custom forms, creating personalized emails, or constructing interactive landing pages, SSJS has you covered.

But don’t just take our word for it — check out some of the cool things you can do with SSJS in Marketing Cloud:

Personalize your messaging

With SSJS, you can use data from your Marketing Cloud account to tailor your campaigns to individual customers. For example, you can insert a customer’s first name into the subject line or body of an email like this:

%%[  var @firstName  set @firstName = AttributeValue("firstName")]%%

Hello, %%=v(@firstName)=%%.
Or, you can display different content to different segments of your email list based on their interests or behavior:

%%[
  var @interest
  set @interest = AttributeValue("interest")

  if @interest == "outdoor adventures" then
    /* Display content for outdoor enthusiasts */
  elseif @interest == "tech gadgets" then
    /* Display content for techies */
  else
    /* Display default content */
  endif
]%%

Create interactive forms

Need to collect data from your audience? SSJS makes it easy to create custom forms that can be embedded in emails or hosted on your website. Plus, you can validate form submissions, send confirmation emails, and even trigger automated actions based on the data collected.

Need to collect data from your audience? SSJS makes it easy to create custom forms that can be embedded in emails or hosted on your website. Here’s an example of how you can create a simple fo
rm with a text input and a submit button:

<form action="https://yourdomain.com/form-handler">
  <label for="name">Name:</label><br>
  <input type="text"

Build landing pages:

Want to create a standalone webpage to promote a special offer or event? SSJS makes it easy to build custom landing pages without the need for any coding skills. And with a little creativity, you can add interactive elements, such as carousels or accordions, to make your pages even more engaging.

Here’s an example of how you can create a simple landing page with a header, a body, and a footer:

<html>
  <head>
    <title>My Landing Page</title>
  </head>
  <body>
    <h1>Welcome to My Landing Page!</h1>
    <p>Thanks for visiting. Here's some information about our special offer:</p>
    <!-- Add your content here -->
    <footer>
      <p>Copyright 2021</p>
    </footer>
  </body>
</html>

Create custom error pages:

Let’s face it — things don’t always go according to plan. But with SSJS, you can create custom error pages that will gracefully handle any mishaps that might occur. This means you can redirect users to a friendly “oops” page instead of the dreaded 404 error page like this:

%%[
  var @errorCode
  set @errorCode = RequestParameter("errorCode")

  if @errorCode == "404" then
    Redirect("https://yourdomain.com/oops-page")
  endif
]%%

Blog

4 Things You Didn’t Know You Could Do with SSJS in Salesforce Marketing Cloud

Jake Borromeo

Personalize your messaging

Create interactive forms

Build landing pages:

Create custom error pages:

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