There is no doubt Artificial Intelligence is changing our lives for the better, by optimizing our daily tasks. Growth-minded companies are integrating AI into their products or services and are definitely having fantastic ROI - automation can both decrease the time of production and increase the quality of a service/product. Therefore, performance-driven businesses are always in search of the newest technologies and even invest in research and the development of what will drive the most engagement.

In fact, Artificial Intelligence is a term of a broad sense. It includes machine learning, computer vision, machine translation, predictive parsing and a multitude of other areas. Natural Language Understanding (NLU) and Natural Language Generation (NLG) are very promising ones amongst them, having the highest growth rate. A 2017 Tractica report estimated the 2025 NLP market, including hardware, applications and services, would be around $22.3 billion. This same report states that that the AI-enabled NLP software market will rise from $136 million in 2016 to $5.4 billion in 2025.

So, thanks to the massive advancement in Natural Language Processing, Conversational AI is finally gaining well-deserved recognition, even though chatbot marketing is relatively new. A chatbot is an Artificial Intelligence software that can simulate a conversation (or a chat) with a user in natural language through messaging applications, websites, mobile apps or through the telephone.

MobileMonkey — the best chatbot platform, according to Entrepreneur

Founded in 2017 by Larry Kim, MobileMonkey comes with an impressive number of powerful tools and chat templates, that will instantly be game-changing for your business’ marketing. As many publications affirm, MobileMonkey is “the premier Facebook Messenger marketing chatbot platform”.

Personally, I was definitely eager to use some of the platform’s tools from the moment I heard about it. I have implemented a chatbot on a Facebook page that I manage and I, obviously, would like to share my experience with MobileMonkey OmniChat (and not only).

Here are four solid reasons why I will always take MobileMonkey into consideration when it comes to user interaction:

1. OmniChat

According to the official MobileMonkey website, Omnichat is “a revolutionary patent-pending chat marketing technology”.

Even though I am a huge fan of everything that’s behind chatbots (their back-end is built using Logics, NLP and training algorithms) and the evolution of NLP, I must admit that it is very easy to build your own chatbot using MobileMonkey, even without previous programming experience. Their multi-platform chat builder allows you to write chat content that you can use on multiple platforms, such as Facebook Messenger, SMS and web chats. Every step of the building process is extremely interactive and easy to understand — anybody can make use of OmniChat to improve their service’s customer relationships and boost their sales.

2. Tons of tools that you can make use of

There are several ways MobileMonkey will, directly or indirectly, help you achieve your best marketing potential:

• you will cut customer care costs — due to the instant communication assured by the low-cost chatbots ;
• all your conversations are centralised in a single chat inbox;
• you are able to switch to click-to-Messenger Facebook Ads and Sponsored Message ads for instant lead capture and automated follow-up;
• send notifications, updates, and promos to chatbot contacts in Facebook Messenger & SMS with +80% open rates;
• get unlimited pages, user administration and analytics reports for teams with MobileMonkey Team plan;
• you may connect your business systems — CRM, email, webinar, order fulfillment;
• there is even an auto-respond to Facebook comments function — you can run contests, promotions and quizzes with instant lead capture using Facebook post autoresponders.

3. A variety of chat templates

Not only is MobileMonkey helping you with the tech part, but also with the predefined chatbots that are adapted to specific situations. This way, your users’ experience will certainly improve.

The list of chat templates include:

• Real Estate Bot;
• Lead Generation Bot;
• E-commerce Bot;
• Beauty Salon Bot;
• Auto Repair Shop Bot;
• Dentist Office Bot;
• Gym Bot;
• Personal Coach Bot;
• Restaurant Bot;
• Podcast Promotion Bot;
• Marketing Agency Bot;
• Cat Howell’s Lead Funnel;
• Survey Bot;
• Contest Bot.

4. There are dozens of tutorials available for you!

Even though MobileMonkey is user friendly, you might be worried about potential struggles that might occur in the process of building your own chatbot. Fortunately, there are plenty of online resources you can call for help.

I’ve gathered some of the most useful tutorials below:

1. How To Build a Chatbot for Facebook Messenger in 5 Minutes
2. How To Send Messenger Blasts to Your Page Fans
3. Convert Commenters into Leads with a Facebook Auto Responder for Page Posts
4. How To Setup a Facebook Messenger Bot
5. MobileMonkey Bot Builder Overview Tutorial
6. How to Create a Powerful Chatbot in 15 Minutes

These being said, a chatbot is definitely a technology that is worth implementing into your own business. Choose the best option that is out for you and leverage the cutting-edge technology of chatbots to amplify your reach!