I've launched 42 dev tools on Product Hunt in the last 2 years — or maybe 55? To be honest, I've lost count.

I could bore you with the details of how Specify launched or that Product Hunt awarded me Community Member of the Year in 2022 (runner-up).

No. What you probably care about is what my key takeaways are.

So, here we go — what I learned from 42 (or 55) dev-first product launches on Product Hunt.

Why Product Hunt

Product Hunt definitely is a great place to launch — a place where many developer-first products launched successfully: Supabase, Resend, and Warp, to name a few.

According to similarweb.com, it gets 4.8 million unique visitors every month, and according to Ahrefs, it has a 91 domain rating.

Product Hunt helps raise awareness, get feedback, and enable early traction.

Rishabh Kaul, Head of Marketing at Appsmith, who launched in March 2023 and ranked #5 Product of the Day, adds:

One of the often overlooked parts of Product Hunt is the reviews that you get during launch. They are customer testimonials for your marketing site.
— Rishabh Kaul, Head of Marketing, Appsmith

The question isn't if you should launch on Product Hunt. It's how.