How I automated SEO to fit my needs

It's been some time since I started writing posts and articles about programming and related. Since the start, I always invested time in SEO, I integrated a system that now works for me. This is an explanation how I did that.

The following is more of a theoretical explanation rather than real code samples. It will include them, but they can differ depending on frameworks or languages you are using in your projects.

Meta tags

Meta tags are the start of everything for a crawler. That's why I implemented a "frontmatter" to the markdown pages I use to write my blogposts. The frontmatter contains a couple of things:

---
title: 🔍 How I automated SEO to work for me
createdAt: 12/11/2021 18:27
author: "Elian Van Cutsem"
tags:
  - SEO
  - Astro
  - Webdevelopment
description: How I automated SEO to work for me
imgUrl: http://marketingupdate.nl/wp-content/uploads/2020/05/SEO-Pillar-Post-Art-.png
longDescription: It's been some time since I started writing posts and articles about programming and related. Since the start, I always invested time in SEO, I integrated a system that now works for me. This is an explanation how I did that.
layout: '../../layouts/BlogPost.astro'
permalink: '12-06-21-how-i-automated-seo-to-work-for-me'
---

Yes, this is the exact frontmatter of this very page!

here follows a guide on what the exact properties in the frontmatter are used for:

title: is used as the <title> element in the HTML output and RSS feed
createdAt: used to fix the order on the blog overview and order in the RSS feed
author: used in the RSS feed, but also handy if I wanted to quote or invite other writers to use my blog
tags: a list of relevant tags, put in the meta of the HTML output and added to the RSS feed
description: same as the title property, but without the emoji
imgUrl: used as a social image when my article is shared or previewed in an RSS reader
longDescription: a relevant short description of the article, mostly the first paragraph
layout: defines the (astro) layout the blogpost should use, so I can change it when needed
permalink: used to fix and create a useful (sometimes shorter) link to the article

When these are converted to HTML at build-time, the <head> element will look something like this:

<!-- Primary Meta Tags -->
<title>🔍 How I automated SEO to work for me</title>
<meta name="title" content="🔍 How I automated SEO to work for me" />
<meta name="description" content="It's been some time since I started writing posts and articles about programming and related. Since the start, I always invested time in SEO, I integrated a system that now works for me. This is an explanation how I did that." />

<!-- Open Graph / Facebook -->
<meta property="og:type" content="website" />
<meta property="og:url" content="https://www.elian.codes/blog/12-06-21-how-i-automated-seo-to-work-for-me" />
<meta property="og:title" content="🔍 How I automated SEO to work for me" />
<meta property="og:description" content="It's been some time since I started writing posts and articles about programming and related. Since the start, I always invested time in SEO, I integrated a system that now works for me. This is an explanation how I did that." />

<!-- Twitter -->
<meta property="twitter:url" content="https://www.elian.codes/blog/12-06-21-how-i-automated-seo-to-work-for-me" />
<meta property="twitter:title" content="🔍 How I automated SEO to work for me" />
<meta property="twitter:description" content="It's been some time since I started writing posts and articles about programming and related. Since the start, I always invested time in SEO, I integrated a system that now works for me. This is an explanation how I did that." />

RSS

An RSS feed might seem like an outdated technology for some, but let me tell you that it isn't. It still commonly used to track different blog and is way handier than having 20 bookmarks in your browser!

Using an RSS generator is the most easy way to achieve this, there are several RSS-generators available for almost every framework, so you should be able to realise this without to much of a hassle.

An RSS generator and feed can be broken down into fetching your posts or pages and transfering the raw content into RSS-readable content by the generator.

Here an example of an RSS feed:

<rss version="2.0">
  <channel>
    <title>
      <![CDATA[ Elian Van Cutsem ]]>
    </title>
    <description>
      <![CDATA[ Programming and Frontend related articles ]]>
    </description>
    <link>https://www.elian.codes/blog.xml</link>
    <language>en-us</language>
    <item>
      <title>
        <![CDATA[ 💄 Use TailwindCSS with Sveltekit (2021) ]]>
      </title>
      <link>https://www.elian.codes/blog/12-05-21-use-tailwindcss-with-sveltekit-2021/</link>
      <description>
        <![CDATA[ Earlier this week, Sveltekit beta got released, ofcourse I wanted to fiddle with it. ]]>
      </description>
      <pubDate>Sun, 05 Dec 2021 22:45:00 GMT</pubDate>
    </item>
    <item>
      <title>
        <![CDATA[ 🔧 Set your NodeJS version in Netlify ]]>
      </title>
      <link>https://www.elian.codes/blog/12-03-21-set-your-node-version-in-netlify/</link>
      <description>
        <![CDATA[ A couple of times I needed to fix the NodeJS version on a Netlify site, I found myself googling it a couple of times, so this little how-to is basically a note-to-self. ]]>
      </description>
      <pubDate>Fri, 03 Dec 2021 08:25:00 GMT</pubDate>
    </item>
  </channel>
</rss>

RSS is mostly in XML, but can also be JSON or ATOM

Images & Icons

Icons

A recognizable favicon is an important step when building or designing a website. These days, most browsers automatically search for /favicon.ico to set as a favicon, but different formats are also possible (png's, svg's, ...). To set these, I mostly tend to use the following template:

<!-- icon Metadata -->
<link rel="icon" type="image/x-icon" href="/favicon.ico" />
<link rel="apple-touch-icon" sizes="57x57" href="/icons/apple-icon-57x57.png">
<link rel="apple-touch-icon" sizes="60x60" href="/icons/apple-icon-60x60.png">
<link rel="apple-touch-icon" sizes="72x72" href="/icons/apple-icon-72x72.png">
<link rel="apple-touch-icon" sizes="76x76" href="/icons/apple-icon-76x76.png">
<link rel="apple-touch-icon" sizes="114x114" href="/icons/apple-icon-114x114.png">
<link rel="apple-touch-icon" sizes="120x120" href="/icons/apple-icon-120x120.png">
<link rel="apple-touch-icon" sizes="144x144" href="/icons/apple-icon-144x144.png">
<link rel="apple-touch-icon" sizes="152x152" href="/icons/apple-icon-152x152.png">
<link rel="apple-touch-icon" sizes="180x180" href="/icons/apple-icon-180x180.png">
<link rel="icon" type="image/png" sizes="192x192"  href="/icons/android-icon-192x192.png">
<link rel="icon" type="image/png" sizes="32x32" href="/icons/favicon-32x32.png">
<link rel="icon" type="image/png" sizes="96x96" href="/icons/favicon-96x96.png">
<link rel="icon" type="image/png" sizes="16x16" href="/icons/favicon-16x16.png">

<link rel="manifest" href="/manifest.json">
<meta name="msapplication-TileColor" content="#ffffff">
<meta name="msapplication-TileImage" content="/ms-icon-144x144.png">
<meta name="theme-color" content="#ffffff">
<meta name="theme-color" content="#6ee7b7">

There are a lot of helpful icon generators online that will output your given icon in the right formats.

Images

Images are nice on the eyes, choosing an image that fits your post and will appear everywhere when your post is shared is hard, but really important! People are always more tempted to click on your links when they appear (cfr: Twitter) as images! To do this, just set some simple meta tags in your <head> element of the page.

<!-- Open Graph / Facebook -->
<meta property="og:url" content="https://www.elian.codes/blog/12-06-21-how-i-automated-seo-to-work-for-me" />
<meta property="og:image" content="https://www.elian.codes/assets/img/social.jpg" />

<!-- Twitter -->
<meta property="twitter:card" content="summary_large_image" />
<meta property="twitter:image" content="https://www.elian.codes/assets/img/social.jpg" />

Currently I'm building/writing my own social image generator in Go to adjust the title and color dynamically based on the HTML-page title and such! Once that's finished and published, I'll share a post on how it works!

This will result in something like this:

Google Search Console & sitemap

Ofcourse, analytics and insights into your site performance are very useful. To track those, I mostly use the Google ecosystem of SEO-tools.

Sitemap

One of the easiest things to implement is a sitemap. A sitemap allows Google and other search engines to see what pages your website has. When the sitemap gets updated, Google (or another search engine) will try to index and crawl the new pages (except when disallowed by robots.txt).

(Oh yeah, your RSS feed can serve extra as a sitemap too (but never should replace one)!)

Search Console

Google Search Console is a very handy tool which can gove you a better understanding on how your website performs. Not only does it work very well together with Google Analytics, but also gives more insights into who searched what terms when a page of your website was shown in their search results.

In Google Search Console, you also have access to a tool called "Links", where they show you what pages on the internet contains links to yours. This is very helpful to track who's interested in your content or refering to it.

Not that long ago, they also launched a new tool called "Search Console Insights", which is a tool designed for content creators to follow up on new content. In the UI of Insights, you'll see how many traffic you got and where they came from, which is great for a quick follow up on your article during a toilet visit.

`robots.txt`

A robots.txt file is a simple representation of what pages a search engine or crawler is allowed to index.

Its a very small and simple representation where you disallow certain directories or pages from a specific or all search engines. It also can include your hostname and sitemap so every crawler knows what to look for en where to find it.

Here's the robots.txt of elian.codes

User-agent: *
Disallow: 
Host: https://www.elian.codes/
Sitemap: https://www.elian.codes/sitemap.xml

Since I first started writing posts on this website, I always invested in SEO and I feel that it does it's job well!

In the last three months, 92% of my website traffic came from organic search

Blog