AR & VR practitioners are primarily focused on creating entertainment and services products, but the primary focus is different for developers and non-developers. 77% of AR/VR developers are building products in the services category (such as business logistics products) whereas only 67% of non-developers are doing so.

The most popular category for AR and VR practitioners is games & toys, with 52% of developers and 44% of non-developers working on products in this category. The picture is somewhat different for other entertainment products (such as moves and animation), with 65% of non-developers working on apps in this category and only 47% of developers operating here. This indicates that developers are using their coding experience to experiment and create games in AR and VR, whilst non-developers are inspired by other use cases.

Industrial applications (such as manufacturing and construction) for AR/VR are much less popular for both groups, but a larger proportion of developers are creating products in this category than non-developers. As AR and VR mature and stabilise, commercial applications will become more viable and we will see further innovations in industrial areas from developers and non-developers alike, but the pull of building entertainment apps will still be strong.

Games and toys is the most popular single app category for developers and non-developers alike

This is the last post in our AR & VR practitioner series. You can view our earlier post here. Have you found this series useful? What else would you like to know about the AR & VR practitioner ecosystem?

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