Day 19-20: Branding
Arnaud Dagnelies
Posted on October 9, 2022
This was the weekend, so I did not code, almost. Instead, I though of auxiliary stuff. This looks like a detail but I feel the rising need for a proper branding.
Currently I used the following banner on the main site (passwordless.id) and in articles since it fits fairly well. (The image was bought from a stock images provider)
I also used a set of icons from that same provider since I liked them too, even if they don't fit together.
But there are two things gravely missing.
- A Logo!!!
- The theme primary color!
The Logo is the primary problem currently. Despite it's a detail, it kind of appears everywhere, from the favicon to the github profile page. Like a brand, this logo symbolizes the app and appears in all kind of places. So it would be nice to have "something" ASAP but I haven't found a nice one yet. I even tried to draw one myself but it was time consuming and not very convincing. I tried a fingerprint with a shield background but that did not looked very friendly, so I dropped it. Perhaps I'll order one next time.
The theme primary color is another issue with multiple aspects.
- The colors used in the banner and the icons do not match
- For the demos, I used the default color of the framework (Buefy) to keep them simple
- I will have to homogenize colors... but which ones? (The framework? The banner? The icons?)
This is both a technical/artwork issue and a question of taste to know which theme color will "look better" for the app.
So while I guess I will postpone the theme color, but it would be nice to have a proper logo.
...well, we'll see. Do you have a good idea for a logo?
As usual, thanks for reading! Stay tuned.
Posted on October 9, 2022
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