This article was originally published on Codica blog.

How make the customers stay with your web store? Statistics show that users leave the site if its download speed exceeds 3 seconds. So, the work of online marketplaces should be convenient and fast.

With the help of integrations, you automate operations and meet your users' demands. In this article, we will consider the main integrations for marketplaces that make your customers happy.

Overview of the marketplace integrations

A marketplace integration: what is it?

A marketplace integration is software that assists in adding additional functionality to the marketplace website.

How do integrations work?

Integrations are built on the application programming interface (API). It enables you to transfer data between two platforms or apps. So, the data from various marketplace websites are added to one platform.

The basic steps that integration enables are the following:

• Connection;
• Data transmission;
• Data synchronization.

What are the core features that marketplace integrations comprise?

Usually, the key features that marketplace integrations offer are the following:

• Keeping inventory;
• Order tracking and shipment;
• Product management;
• Analytics;
• Payments;
• Notifications.

Benefits of marketplace integrations

The key benefits of adding integrations to your marketplace are as follows:

• Managing many supply chains;
• Handling inventory with expeditious procurements;
• Shipping adapted to the needs of a marketplace;
• Checking vendors’ and purchasers’ behavior when they use a marketplace;
• Easy and fast processing of payment transactions;

Let’s find out what integrations are effective and widely used.

Stock management

Skuvault

Skuvault provides a reporting and analytical system in real-time. It enables vendors to track inventory needs. So, sellers can foresee the needed inventory according to the sales history.

This tool allows for reviewing item history, inventory levels, and locations. Moreover, Skuvault comprises many marketplace integration services, such as shipping solutions and accounting.

Zoho Inventory

This cloud-based solution for stock management enables tracking each good in the sales cycle. Users may apply a Zoho batch tracking system or a serial number.

The Zoho Inventory tool has an easy-to-use system for doing warehouse reports. By the way, you may integrate Zoho with Etsy, Amazon, Shopify, and eBay accounts. In such a way, you will expand your sales.

Fulfil.IO

Fulfil.IO is the only tool created specifically for digital commerce and wholesale. It enables real-time tracking of inventory flow and operations. Furthermore, Fulfil.IO comprises weight conversion and relieves from carrying out additional calculations.

You can integrate Fulfil.IO with the following services:

• Payment gateways.
• Shipping carriers.
• Consumer-to-consumer (C2C) and business-to-consumer (B2C) marketplaces.

Orders management

QuickBooks Commerce

QuickBooks Commerce helps automatically control many warehouses, sales paths, and commerce operations. It serves firms that handle complex supply chains and sell physical goods.

This solution enables merchants to generate invoices, send sales quotes, and mark orders according to their fulfillment.

SAP Commerce Cloud

SAP is a B2C and B2B web commerce platform that offers services to big enterprises for complex operations.

This tool helps enterprises to manage their inventory. SAP Commerce Cloud handles orders from any location and simplifies refunds and returns.

Source: help.sap.com

The image below demonstrates how SAP enables managing orders.

Bigcommerce Orders

This solution helps optimize orders. Using it, sellers can track the order statuses. Also, the solution assists sellers in making invoices, shipments, and compensations.

The tool sorts orders by different parameters. For example, it divides items by date range, coupon code, payment type, and shipping method.

Delivery

Shippo

This tool carriers to platforms and marketplace websites, including e-commerce. Shippo enables vendors to do the following:

• Create and handle sellers’ accounts;
• Provide instant connection with broadly used carrier platforms;
• Customize shipping operations;
• Streamline refund and invoicing processes.

Tracktry

The platform has integrations with about 700 couriers. It enables users to track a package. To do this, they pick a carrier and enter the tracking number. The enhanced UX design helps to discover their order status within moments.

Source: tracktry.com

Processing of payments

Stripe

Stripe is one of the most used payment gateways in the world. It enables users to access the following types of payments:

• Via electronic wallets;
• Via credit cards;
• Via bank directs.

Braintree

The system covers many types of services and payments needed for marketplace operations. This integration uses address and card verification tools. So, buyers don’t need to send payment details to each vendor.

Notably, Uber and Airbnb integrated this gateway.

PayPal

This tool is a popular payment system. It offers integrations for various platforms and marketplace websites.

This API enables using card payments, local payment methods, and PayPal transactions. The system provides for paying through bank accounts and split or multi-seller payments. Thanks to its versatility, PayPal is suitable for different types of marketplaces.

Data analytics

Google Analytics

This marketplace tool demonstrates the weak and strong aspects of your store. It identifies site and content issues and compiles relevant reports. Due to these reports, you can discover sources of traffic and actions that happen when customers stay on your platform.

This integration enables you to do the following:

• Forecast potential revenue from a particular group of customers;
• Calculate churn probability;
• Integrate with Google Ads to deliver ads relevant to your customers’ needs.

Kissmetrics

Usually, data analytics solutions demonstrate how often a web page has been accessed or events performed. However, Kissmetrics links the customer’s activity before signing up for your online store.

This enables you to discover the need that led users to your website and what they did to become your shoppers. In brief, this integration provides an easy system for making reports that comprise diverse data on your consumers.

Mixpanel

It is a great data analytics tool for custom marketplace development. It helps analyze the prerequisites of churn and identify the customers’ behavior.

Mixpanel allows to perform the following analysis:

• Audience segmentation;
• A/B testing;
• Real-time user behavior tracking.

Integrations assist your business in achieving success

Integrations are great tools that enhance the work of your marketplace. Using API integrations, you can improve the market reach for your selling portal and control your inventory.