As of today, AWS offers over 200 products and services with its own, unique name and functionality. Getting familiar with them is not an easy task and most AWS professionals only keep up to date with them in their respective fields. For example, if you are managing containers there are currently 17 ways to run them on AWS. This means 17 different services with their own and different pricing models.

On June 30, 2021, Joe Nash raised the question on Twitter about what happens if a small and dedicated group of developers start tweeting about a made-up AWS product. Would it appear in job specifications within a week? He suggested the word Infinidash but was open to other suggestions. He made it clear that “the intended joke here was that AWS product brands are completely impenetrable and indistinguishable from eachother (sic), let alone reality, and not “lol recruiters””.

The name, Infinidash was so apt that it rapidly became a hit on Twitter and soon other people started using it. People started making videos describing the service that may sound real for the general public but clearly sounds fake for professionals.

Hand-on AWS even updated the original AWS certification diagram, highlighting Infinidash as the highest level of professional certification available for AWS.

Soon AWS employees saw the potential in this hype and started to tweet about AWS Infinidash, including Jeff Barr Chief Evangelist for the Amazon Web Services.

Only two days have passed since Joe’s original tweet and even Werner Vogels CTO of Amazon jumped on board:

As of the writing of this article, the Infinidash movement is only at its beginning and eventually will expand beyond Twitter. While I don’t completely agree with Joe’s take on AWS services I clearly find the movement interesting. I believe that AWS also saw an opportunity in this and we will be hearing more about AWS Infinidash in the near future. I am curious to see what comes out of this and what AWS does with such a unique and apt name.