WordPress has quickly become the most popular CMS (content management system) in the world, and with good reason—it’s free and easy to use, but still very powerful and customizable, which means it can be used to create any kind of website you could want.

WordPress powers 43% of all websites, and there are over 72 million WordPress users worldwide. The best thing about WordPress is that you don’t have to be a coding wizard to use it, so even if you’re not tech-savvy, you can easily create your own website using this platform.

So if you’re looking to create a professional-looking site that won’t take forever to set up, WordPress is a great option. Here are ten benefits of using WordPress for your business website.

The History of WordPress

WordPress was created by Matt Mullenweg and Mike Little in 2003. The name of their new project was Carpenter and they chose that name because of WordPress' predecessor, b2/cafelog.

The first version of WordPress was released on May 27, 2003. WordPress is open source software. What that means, in essence, is that anyone can download and modify it free of charge. That’s also why WordPress has risen to such popularity: because it’s free and easy to install on your website with an FTP (file transfer protocol) client or through your hosting account’s control panel.

Name of Top Website Using WordPress CMS

Popular websites such as Time Magazine, The New York Times, Harvard University and Mashable use WordPress to power their websites. In addition, CNN, Nike, Intel, Sony and Warner Bros. are just a few examples of companies that have realized the benefits of using WordPress to power their websites.

For starters, it's easy to use. In fact, according to WP Engine (one of many hosting providers devoted entirely to WordPress), over 43% of webmasters use their services because they want an alternative to their own servers. That means if you're looking for new website ideas—or don't know where to start with your current site—why not consider switching things up with a move over to WordPress?

1. Simple and easy to use

The most important thing is to remember that WordPress is just a content management system (CMS), not a solution to all your business problems. While there are ways you can use it to run an online store, host your business website, and even promote and sell your product or service directly from your site, you'll probably find more value in keeping things simple.

Designing a basic but attractive site—and focusing on creating great content—is far more effective than trying to create multiple channels for users to interact with. A WordPress platform gives you control over every element of your website, so it’s easy to change colors, fonts, and layout with just a few clicks.

2. Stable and innovative

Having a stable, secure and innovative platform to work with is key to running an efficient business. After all, with so much riding on your website – in terms of both customer experience and marketing reach – you don’t want anything hiccuping along the way.

Thanks to its open-source technology, WordPress has built a reputation as being one of the most innovative content management systems (CMS) around. In fact, according to Forrester Research , it was once again at the top end of their The Forrester WaveTM: Global Enterprise Content Management Suites Q1 2020 report.

3. Ease of maintenance

In comparison to other popular CMS platforms, WordPress is simple to manage and update. Designers and developers are able to rapidly build site functionality without having to be full-stack engineers themselves, creating huge cost savings down the line.

In addition, with its lightweight footprint, servers require less resources and load times are decreased as a result. WordPress also has a vast community of passionate users that can help you find solutions or troubleshoot problems through its active forum community.

If you’re looking for an easy-to-use content management system that can grow with your business goals, WP is an excellent option.

4. Flexibility

While many other CMS platforms are limited to specific industries, WordPress is highly flexible and highly customizable. With so many theme and plugin options available, it’s possible to customize your website and brand with WordPress.

While it’s not uncommon for web designers to work with client-specific themes, there’s nothing that can replace having complete control over your entire website and brand – which is something you get when you use WordPress as your CMS.

5. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a vital part of any business’s online presence. When prospective customers are searching on Google, Yahoo, Bing or other search engines, you want to be on page one with your business’ website being among the first results.

With millions and millions of searches done each day across multiple platforms, there is a lot of competition out there. However, that shouldn’t be a cause for concern; most customers still go to their favorite sites when they search online.

6. Community

With over 22% of all websites now built on WordPress, there is clearly a huge community behind it. With such a large community and such regular software updates, support is never far away. Plus, with new plugins being added constantly, you’ll be able to add extra functionality at little or no cost.

The chances are that whatever you want to do with your website can be done using a plugin. And if not, then you might be able to get someone in the community to create one for you! Whether it’s simple design changes or major functionality changes – there’s almost always an option available at little cost and time involved.

7. Customization options

As one of the most popular content management systems in use today, WordPress allows you to customize your website with a simple theme or plugin. It’s not just used by individuals and bloggers; plenty of corporations are using it as well, including Microsoft and General Electric. If you want to make sure that your website is an individualized representation of your brand and company vision, then you’ll be able to do that with WordPress. You can choose from thousands of themes in a variety of styles or you can purchase a custom design through one of many freelancers offering their services on platforms like Upwork or Fiverr. Either way, there will be options available to give your website a unique look that fits perfectly with your business identity.

8. Free templates, themes, plugins and extensions

There are thousands and thousands of free templates, themes, plugins and extensions available on top marketplaces like ThemeForest, CodeCanyon and Creative Market.

So if you want to set up your business website easily with WordPress, you can find great Free stuff. These Free stuff will save your money and precious time in building a high-quality business website without any coding knowledge.

There are many web design companies that may charge $2,000 or more to create a basic custom website theme without CMS (WordPress) while they offer very few functionalities than existing Free templates or themes.

9. Application programming interfaces (APIs)

One thing that makes WordPress powerful is its extensive developer community, and there are more than 1,000 free plugins (and many premium ones) out there to enable all kinds of functionality. But one under-appreciated feature is its application programming interfaces (APIs).

They make it possible to embed content, data and functionality from other sites into your own. This could be as simple as pulling in Flickr or Facebook images, or it could mean adding complex features like ecommerce and customer management from third-party services directly into your site. You can also build custom extensions that integrate with these APIs using a combination of JSON data and RESTful endpoints.

10. Scalability

WP powered websites are highly scalable. You can scale up and down at will. WP powered sites are easy to modify without breaking functionality or creating downtime. It's no surprise that WP is used by over 70 million websites worldwide.

For a relatively low cost, you have powerful control and flexibility with your site, which is not only good for your users but also saves you time and money in maintenance costs as well. If you're looking to save time and money while taking advantage of all that WP has to offer, it's worth exploring all these possibilities!

Speed and efficiency

WP CMS is great in terms of Speed and efficiency. Many high-traffic websites have already benefited from it. WP platform offers immense speed and efficiency, which is why more and more businesses are using it to develop their websites.

And what's even better, some folks don't use any web development platforms at all because WP CMS has got everything that a professional website can require to grow successfully.

It takes care of everything and also saves your money because you won't need to hire an agency to help you with anything other than WordPress development services. That means no coding or design experience required!

Clean structure

There are tons of reasons why using a good CMS platform such as WordPress for your business website is important, but one of the most underrated benefits is speed. The more complex and bloated your website is, the slower it’s going to load.

Not only does that hurt your user experience, but it can also affect Google’s ranking algorithm. With a good CMS like WordPress, you know that all content has been properly optimized and structured so your site will load faster.

If you’re just starting out with building websites or hosting company sites online, make sure you start with something simple and clean like WordPress so that each page loads fast enough to avoid hurting user engagement.

Responsive

According to recent studies, responsive design is just as important as SEO and fast load time when it comes to users' experience with your website. When you're trying to run a business, getting more traffic from mobile devices is crucial.

Luckily, by choosing a responsive design that works well on all devices, you can be sure that your site will work great on every screen size. This makes it much easier for people to find what they're looking for, especially if you've put a lot of effort into creating an intuitive user interface.

There are many responsive themes available in WordPress that automatically adjust your page layout based on screen size and device, making it easy to create a single site that works well on all devices.

Conclusion

WordPress websites offer a variety of benefits and can be customized to fit any business. You can choose from thousands of WordPress themes and hire WordPress developers to customize it, if necessary. With new features, plugins, and themes being developed every day, there is little you cannot do with WordPress.

Over 43% of all websites on the internet use WordPress as their CMS platform; you’ll be in good company by using it as well! Many companies have made beautiful business sites using WordPress; you can make your own when you hire WordPress developers in India or hire CMS developers to make sure that yours fits your brand. If nothing else, looking through some other companies’ websites will give you inspiration for what you want yours to look like!