With the whole world turning to online resources to cater to their requirements. Amidst this transformative scenario, online retail has become an important aspect for merchants to expand their businesses beyond the visible horizon. As with an online store, a merchant can easily improve their sales figure and provide their product and services to a wider range of audience. Further, by adapting to unique and flexible eCommerce platforms such as Magento, a merchant can also customize their online store by hiring a Magento 2 developer to stay ahead of the curb.

Moreover, Magento has an abundance of unique features in it and is being constantly upgraded to provide merchants access to the latest eCommerce tools and technologies to improve their business. However, for a merchant to make the best out of these features they must stay informed about these updates and have a deeper understanding of their business requirements.

With this article today, we will take a look at the latest features available in Magento 2 platform for improving user experience and store management. But before we dive into that, let us take a look into the reasons that make Magento a perfect platform for a business’s online transformation.

Why Magento?

Magento is one of the oldest eCommerce platforms with an open-source code base and a huge community of experienced developers and merchants. Its open-source code base makes it a perfect place for offbeat merchants who need unique business solutions for their online store as it allows endless personalization. These facilities are further backed up with empowering toolkits such as PWA studio and cloud integration facility, which can easily aid merchants in improving their store’s traffic and sales.

Latest Magento features that facilitate higher sales and easier management

With the release of Magento’s 2.4 version, it has empowered developers to improve their store’s management and their buyer’s experience with their store as well. However, to make use of these features to their full potential merchants must be very aware of their functionalities and ways to include them in their business for better profits and sales. Below is a detailed list of the unique new features available in Magento 2.4 version:

The Purchase approval workflow for B2B Merchants

Magento is well known for providing support to B2B merchants with its unique and out of the box features. With the recent release of Magento 2.4, it has provided B2B merchants an easier way to customize their approval process using a form. This has allowed Magento merchants to process bulk orders much faster. Further, this workflow also provides buyers notification in each stage for maintaining transparency and improving the user’s experience.

Merchant assisted shopping

Understanding the user’s point of view and how they experience your website’s navigation system is a must to improve the user experience of your website. For this, Magento has provided merchant assisted shopping feature. In this, a merchant can easily log in to their website as a buyer and experience their store’s navigation for recognizing the aspects that need improvement.

In-store pick up

Providing an In-store pickup option is also a great way to provide you buyers pick up convenience and implement an omnichannel experience. For this, Magento has provided the In-store pickup option to its merchants, which can aid them in providing store pick up options for their buyers and enable them to manage their brick store’s inventory as well.

To Wrap Up

Magento is an amazing platform to opt for businesses with out of the box customization requirements. Further, with its latest unique facilities mentioned above, it can easily aid merchants in improving their user experience and store management as well.