FOMO
/ˈfōmō/
anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website.

It could be just me, but when I opened dev.to for the first time I saw the "bell" icon in the top right corner with a red notification stamp; like the one you'd see on apps when you've got a notification.

I... Just... Could not help it... I had to click it...

I thought this was very clever, so my hat's off to whomever came up with that! Had it been the traditional "log in" or "signup" button, I probably would have not clicked it or even considered signing up.

Regardless of the "bell" I would have signed up anyway because I love reading dev.to's awesome community posts! but the "bell" made it a bit more enticing.