How to get applications even when there is no money traffic?
Константин Зайцев
Posted on April 12, 2022
I have a dark side - laziness, apathy, I want to watch tik toki, where Korean girls dance to k-pop. But as I understand it, this is all not manifested, not developed creative potential.
Once such a wave covers me. I think what to do, run for the sadhu board, get up to shamanic music. The realization covers me that don't suffer, go to work and I get an idea about how my friends and I can get applications, even if there is no money for traffic.
1) Need to create an input product.
Something valuable that can be done conditionally for free, or even with a good unit economy, have expenses for it, but the input product should lead to the purchase of the main product.
For example, before a relationship with a girl, there are dates, dating. And we went to the cinema and got acquainted, understood along the way or not on the way further.
And here, too, for example, targetologists usually have an audit of the advertising cabinet before setting up a target. Yes, or often in other professions it's just a consultation. But just a consultation sounds boring, it should immediately solve some kind of pain. And so be called.
What I wrote out for myself:
- Audit of the advertising cabinet
- Business diagnostics
- Competitive intelligence
Yes, I spend at least 2 hours on this, but this time a person gets to know me so closely, and it's so useful to him that he got to know me and solved the problem. But there should be a conversion in this, from the input product to the purchase of the main service, for example, this is now the target setting.
But this product should not be out of the air, so there really should be a benefit, so if you immediately apply for this service, then you must carry it for a fee.
2) Find partners. Here you can call someone you've already worked with, or enter a chat with an adjacent niche, for example, I can have designers, SMM developers, brand visualizers, site scientists, something that I don't do myself, but it may be necessary for my client too. Here you need to select who you are sure of, or select well, because you will recommend them.
By the way, stylists can have it, psychologists, photographers. And at the astrologer, those who put on nails, do the tarot layout, yoga.
3) Exchange input products with partners. But not just like that, but to give when they buy something from a partner.
For example,
your input product costs 5000 rubles (business diagnostics).
And the main one is 20,000 rubles (setting up a target).
Your partner, for example, is a sitologist
Input product 3000 rubles - selection of an archetype for brand visualization
The main product is a website of 40,000 rubles
And you exchange these input products.
For example, if they buy a target setting from me, then I give an archetype for brand visualization as a gift from my partner.
And he also, if they buy a website from him, then business diagnostics as a gift
4) Then conduct your diagnostics with your traffic, when there will be potential sales, announce the offer, and sell and transfer the potential lead to your partner.
If both partners are strong, they will increase each other's traffic. The main thing is that the exchange should be equivalent.
Posted on April 12, 2022
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